About Rachel

A veteran of the New York real estate industry since 2004, Rachel Kelly combines extensive marketplace expertise with a distinguished legal background, allowing her to offer clients astute advice throughout the entire process. With experience representing clients on all sides of the business—including sellers, buyers, renters and developers—Rachel’s comprehensive industry knowledge consistently proves invaluable to her clients. Soon after launching her career, Rachel was named Rookie of the Year, and since then has earned recognition as Top Rental Agent and is a three time winner of Sales Agent of the Year, including for 2017 and 2016. A graduate of Fordham Law School and a former commercial litigator, Rachel continues to utilize her legal knowledge and experience in helping clients navigate the ever-changing landscape of Manhattan real estate transactions. Her legal background is extrem … ely useful in helping clients decipher the often sophisticated dynamics of a deal, while her experience and passion for real estate al lows her to quickly grasp a property’s pros and cons, often in subtle ways that others might initially miss. In addition to closing many deals throughout Manhattan, Brooklyn and Queens, Rachel has worked on real estate development opportunities and has overseen negotiations of complex deal structures involving sales of buildings and joint ventures. Adept at crafting creative solutions to any deal, she has the coveted ability to provide her clients with in-depth market analysis in terms of asset valuation and investment opportunity, considering rate cap evaluation, appreciation potential, emerging market areas and other factors. Whether working with a first-time buyer or a large developer, Rachel’s wide-ranging industry insight proves beneficial to all of her clients. Her approach is based on a personal philosophy that in order to master today’s dynamic NYC real estate market, one must have a firm grasp on all corners of the industry. “It’s my belief that in order to be an exceptional broker you have to understand the big picture,” says Rachel. “How can you advise a client on whether to turn a building condo or rental, or whether to sell their apartment today or rent it for a year, if you are only an expert in sales or rentals?” A fundamental pillar of Rachel’s philosophy is the realization that no good broker should ever think of herself as a salesperson. “More than anything you must be a consultant and confidante, someone who guides clients towards the best options and then helps them consider why a certain decision may or may not be right for them,” she says. “If there is an ounce of doubt in my mind, I won’t hesitate to say ‘let’s keep looking, you can do better.’” With the reputation she’s built, Rachel is proud to say her business is 100% referral based. It’s an achievement she takes very seriously, always prioritizing a client’s trust above all else. She sees to every client’s needs personally, always taking the time to understand exactly what they are looking for, then crafting dynamic marketing plans for her sellers and overseeing a comprehensive and targeted search for each of her buyers. Originally from Connecticut, Rachel has lived in New York City for the past 20 years and never tires of the endless opportunities and lessons this one-of-a-kind city affords Read More ▼