About Heloisa Germano

Fluent in Portuguese, English, and Spanish, she represents local and international buyers, sellers, and investors seeking primary residences, luxury properties, investment opportunities, and pied-à-terre homes in New York City.

As Co-Founder of the Truth & Trust Real Estate Team at Keller Williams NYC, Heloisa combines market knowledge, strategic negotiation, and personalized representation to help clients navigate the complexities of the New York real estate market.

Her experience includes high-value acquisitions in Manhattan's luxury market and a broad range of residential and investment transactions. She helps clients evaluate not only the property itself but also the factors influencing long-term value, including location, views, building quality, carrying costs, ownership considerations, and resale potential.

A Personal Journey That Shaped Her Professional Philosophy

Heloisa's relationship with New York real estate began long before her professional career.

Born in Brazil, she arrived in New York City in 1986 at the age of 14, alongside her mother, carrying big dreams and the ambition to build a new life.

Their early experiences with entrepreneurship, financial loss, and starting over shaped Heloisa's understanding of the importance of financial knowledge, informed investment decisions, and trusted professional guidance.

Her mother's belief in New York real estate as a means of building and protecting wealth eventually became part of Heloisa's own professional philosophy.

Having experienced New York both as an immigrant and as an established real estate professional, Heloisa brings a personal understanding of what it means to build a life, establish financial security, and invest in a city that offers opportunities to people from around the world.

Her experience working with international and foreign buyers, including clients from Brazil and Latin America, allows her to provide guidance tailored to the additional considerations involved in purchasing New York real estate from abroad.

Her approach goes beyond identifying the right property. She helps clients understand opportunities, risks, market dynamics, and the long-term implications of every transaction, working alongside a trusted network of attorneys, accountants, lenders, property managers, architects, and other professionals when needed.

Whether a client is purchasing a first home, acquiring a luxury residence, selling a property, or investing in New York from abroad, Heloisa believes every real estate decision is connected to a larger vision: the life they want to build, the wealth they hope to protect, and the legacy they wish to create.

Real Estate Is a Life Project.

Your life project becomes her life project.